Presented by: Baba Shiv
Experimentation and failure are essential to innovation because, by its nature, an innovation is an unknown that can only be discovered through trial and error. How can organizations create and nurture a culture of innovation? How can you build momentum and show results?
Every organization today faces growing vulnerability of fading into irrelevance in terms of delivering value to its customers, investors, employees, etc. Owing to this vulnerability, organizations need effective solutions to be prepared for potential opportunities and threats, both internal and external, and be acutely responsive to such opportunities and threats. Thus, the need for exemplary leadership has never been more important than it is today and this importance is only going to grow in the future. Leaders need to be better equipped at making decisions and, more importantly, influence others’ decisions. Designing effective solutions for organizations and leaders requires a deeper understanding of human behavior, leveraging the growing insights into the workings of the human brain, with special emphasis on the emotional brain. The reason for this special emphasis is that while the human brain is unique among species in its ability to strategize, conceptualize, hypothesize, memorize, etc., it is now undeniable that most of human decisions, behaviors and experiences are shaped non-consciously by basic emotional neural systems and processes (even in B2B contexts). Yet traditional approaches to designing solutions have predominantly focused on the cognitive rather than instinctual or emotional underpinnings of behavior. Thus, it behooves us to first unravel the workings of the emotional brain and then leverage this understanding to design effective solutions for the organization and for leaders within organizations.