Presented by: Ray Gilbert & Lance Walter
Success for creating a digital business demands the collaboration of three main players: the CMO, CIO, and CHRO. This team recognizes that a focus on customer, user and employee digital experiences is fast becoming the “new brand”. Customers and staff expect omni-channel and convenient access for all business functions and regard this as an “entitlement” – shaped by their daily consumer digital experiences with a wide array of organizations.
Creating this environment requires enhanced end to end management of digital experiences. You will learn about the strategies and capabilities that the CIO and CMO can bring forward to support the enterprise’s digital ecosystem. Understand a CMO’s perspective on how product marketers in mature startups plan, assess and implement successful product replacement strategies that target incumbents and disrupt markets. Hear how CMOs and CIOs need to work together as a “mature startup”, and also see a demonstration of one of the key tools CIOs should consider and evaluate as part of their digital transformation portfolio. This demonstration will highlight a breakthrough platform to efficiently simplify, prototype and tailor processes while leveraging the existing infrastructure and accelerating your ability to transform into a digital business.