PLENARY: Secret Weapons and CMO Insights for Creating a Digital Business

Lance is responsible for Capriza’s market development and demand strategy. He has more than two decades of experience in technical and marketing roles. Prior to Capriza, he led the marketing efforts of notable startups including Datameer, Host Analytics, Aria Systems, and Pentaho. Earlier in his career, Lance worked at established enterprise software category leaders Oracle, Siebel Systems, and Business Objects.