Presented by Abbie Lundberg, President, Lundberg Media
The impact of digitization on business is both profound and widespread. It’s increasingly on the agendas of boards of directors and executive committees, and it’s turning the relationship between companies and their customers on its head. Technology is both the instigator of and the vehicle to manage significant disruption, changing the way companies engage with and understand customers, how they operate, and their very business models.
In this session, Abbie Lundberg will share highlights from recent research conducted at both MIT CISR and HBR Analytic Services that explores the nature of digital leadership from the board to the C suite and into the lines of business. She’ll then lead a discussion with delegates about a changing mandate for IT and the CIO role.
How do you create an online experience that customers love? Confluence of mobile, cloud and analytics are transforming business models. CIOs are well positioned to lead digital transformation.
Digital transformation requires:
1) Responsive IT
-simplify, automate, offload
2) Business/IT Partnerships
-business and IT must be connected at many levels
3) CIO leadership
-focus on innovation
Presented by: David Labistour, CEO, Mountain Equipment Co-op
MEC is here to inspire and enable everyone to lead active outdoor lifestyles. We do that by selling outdoor gear, clothing, and services; and we match our members with gear that suits their needs. But we offer more than products. We offer passion. We love to share our expertise, experience, and enthusiasm.
To be able to continue doing this in an ever changing environment, MEC is in the process of transforming our Digital backbone with sophisticated, integrated IT systems and elegant processes that will allow us to collaborate efficiently across departments, leverage our rich data effectively, evolve, transform and grow in a way that's scalable and resource-effective.
Our journey will be shared in this session, highlighting key issues and lessons learned.
Transformation is not just one time but rather a journey that requires different skills and departments to work together to solve problems which are constantly changing. David warns against forcing stability into the system since making it too rigid in one place can likely cause the system to break in another. Instead, he highlights how MEC is navigating through the process of transforming their digital backbone and the how vital it is to recognize that it's not about the system. It's about how people use the system and how companies are now faced with the following choices:
o Being competitive now versus creating new value
o Strong centralized and disciplined process versus being empowered to serve customers
o Intelligent systems and data versus merchant skills and intuition
o Competitive, professional, and adaptable versus culture, individuality, and lifestyle
o Traditional tangibles versus intangible drivers