Many functions in your organization shape the experience of your customers, likely all enabled by technology. CIOs are answering the call to get involved in, and perhaps lead, the digital innovation influencing customer engagement. From digital marketing, to social media and customer analytics, there are many opportunities to wow your customers with personalized services and products. This panel of CXOs from a variety of industries and functions share their perspectives and provide food for thought on what works and what to avoid.
- April 20 2016