April 21 2016
WORKSHOP 4: Command Your Brand (tm): Differentiating Yourself in a HIhgly Commoditized World
Presented by: JD Gershbein, CEO, Owlish Communications
In business today, the goal is to become not just memorable, but indelible. When leveraged properly, LinkedIn can energize and elevate your personal brand, frame you as a thought leader, and enable you to generate business opportunities that might otherwise not exist.
Successful use of LinkedIn comes down to representing well, connecting with the right people, and applying business information gleaned on the site to real -world scenarios. The challenge lies in crafting a remarkable, high-impact LinkedIn profile that gets you found and positions you as the logical choice to sell the product, provide the service, or get the offer.
During this informative and thought-provoking session, JD Gershbein will provide a 360-degree overview of LinkedIn best practices, and shed light on the specific LinkedIn activities, techniques, and strategies that build brand, promote connectivity, and drive real world business results.
Specific topics include:
♦ How to capture, convey, and amplify your personal brand on LinkedIn
♦ How to position your LinkedIn profile for maximum impact
♦ How to create a LinkedIn company page that drives engagement
♦ How to form a cohesive, tightly-knit professional network on LinkedIn
♦ How to gain quality introductions and cultivate new streams of referrals
♦ How to generate and qualify leads in the LinkedIn groups
♦ How to boost trust and credibility through LinkedIn recommendations
♦ How to manage your time effectively in using LinkedIn
♦ How to incrementally build a LinkedIn approach that works
♦ How to integrate LinkedIn into your overall sales and marketing approach View Program
April 21 2016
WORKSHOP 5: CIO / CEO Alignment & Innovation
Presented by: Eric Wright, SVP CIO Practice, Info-Tech Research Group
According to Info-Tech’s own research, 67% of CEOs & CIOs are misaligned on how IT should be enabling the business. With the dramatic increase in digital technology & the business’s appetite to understand and enable their own innovations through technology, CIOs are challenged with the need to rapidly understand business inputs, stakeholder satisfaction, and assess their own teams internal capabilities. IT needs a plan to get on the same page as the CEO, without this it is difficult to plan and align IT resources to meet the future needs of the organization. We will work through how to identify corporate objectives, understand which stakeholders align with each objective and create a plan for IT initiatives in support of key objective.
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