RAHAF HARFOUSH - STRATEGIST, DIGITAL ANTRHOPOLOGIST AND BEST-SELLING AUTHOR, RED THREAD

KEYNOTE: Human Centric Analytics - Big Data, Micro-Influence and Search for Meaning

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. Her second book, “The Decoded Company: Know Your Talent Better Than You Know Your Customers,” is a New York Times Best Seller and winner of a 2015 Gold Axiom Award. She is currently working on her third book entitled “Hustle and Float: Balancing Execution and Inspiration in a World of Constant Connection.”  Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world.

Rahaf is the founder of Red Thread Inc., a boutique consultancy and think tank that supports organizations in transforming digital trends into strategic opportunities. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris. She was recognized as a Young Global Shaper by the World Economic Forum and as a Rising Talent by the Women’s Forum for the Economy and Society. In 2009, Rahaf published her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” chronicling her first-hand experiences as a member of Barack Obama’s 2008 Digital Media team during the presidential elections and sharing lessons for organizations from the political campaign that revolutionized campaign strategy.
 

Twitter: @rahafharfoush

Author Website: www.rahafharfoush.com

Think Tank & Consultancy: www.redthreadinc.co