April 14

Digital Leadership

Presented by Abbie Lundberg, President, Lundberg Media

The impact of digitization on business is both profound and widespread. It’s increasingly on the agendas of boards of directors and executive committees, and it’s turning the relationship between companies and their customers on its head. Technology is both the instigator of and the vehicle to manage significant disruption, changing the way companies engage with and understand customers, how they operate, and their very business models.

In this session, Abbie Lundberg will share highlights from recent research conducted at both MIT CISR and HBR Analytic Services that explores the nature of digital leadership from the board to the C suite and into the lines of business. She’ll then lead a discussion with delegates about a changing mandate for IT and the CIO role. 

Key Take-Aways:

How do you create an online experience that customers love?  Confluence of mobile, cloud and analytics are transforming business models.  CIOs are well positioned to lead digital transformation.  
Digital transformation requires:
1) Responsive IT
    -simplify, automate, offload
2) Business/IT Partnerships
    -business and IT must be connected at many levels
3) CIO leadership
    -focus on innovation

MEC’s Digital Business Transformation

Presented by: David Labistour, CEO, Mountain Equipment Co-op

MEC is here to inspire and enable everyone to lead active outdoor lifestyles. We do that by selling outdoor gear, clothing, and services; and we match our members with gear that suits their needs. But we offer more than products. We offer passion. We love to share our expertise, experience, and enthusiasm.

To be able to continue doing this in an ever changing environment, MEC is in the process of transforming our Digital backbone with sophisticated, integrated IT systems and elegant processes that will allow us to collaborate efficiently across departments, leverage our rich data effectively, evolve, transform and grow in a way that's scalable and resource-effective.

Our journey will be shared in this session, highlighting key issues and lessons learned.


Key Take-Aways:

Transformation is not just one time but rather a journey that requires different skills and departments to work together to solve problems which are constantly changing. David warns against forcing stability into the system since making it too rigid in one place can likely cause the system to break in another. Instead, he highlights how MEC is navigating through the process of transforming their digital backbone and the how vital it is to recognize that it's not about the system. It's about how people use the system and how companies are now faced with the following choices:
o  Being competitive now versus creating new value
o  Strong centralized and disciplined process versus being empowered to serve customers
o  Intelligent systems and data versus merchant skills and intuition
o  Competitive, professional, and adaptable versus culture, individuality, and lifestyle
o  Traditional tangibles versus intangible drivers

​Stop Talking about Technology and Talk about Business: Board of Directors’ Expectations of the CIO

Presented by:

(Panelists) Catherine Boivie, Executive in Residence, Beedie School of Business, SFU;
Eugen Klein, Principal, Klein Group Royal LePage City Centre;
Doug Brownridge, COO, It's just Lunch
(Moderator) Victoria Withers, Director of Board, BlueShore Financial, VCH and VGH & UBC Hospital Foundation

Boards are watching closely. Security, cloud, social networking, big data, BI analytics and mobile are being discussed in terms of defining risks that may disrupt business models and in creating new business opportunities. Boards expect CIOs to understand, manage and leverage technologies to address the requirements of today and plan for the future. The panelists, all experienced Board Directors, will discuss Boards’ expectations of the CIO in presenting the organization’s information technology plan as a strategic resource.

Key Take-Aways:

The diverse and deeply experienced panel addressed a variety of issues characterizing the Board of Directors (BoD) - CIO relationship. The conspicuously tech-savy members of the panel unanimously urged CIO's to "speak the language of business". During their brief exchanges with the BoD, it was suggested, CIO's should predominantly focus on elucidating the business value propositions of IT initiatives and investments. Doing so, the panel vociferously stated, would unequivocally result in thawing of the BoD-CIO relations. Interestingly, there were calls for CIO's to utilize the risk review committees as a supplementary channel to engage the board in discussions about IT solutions. In addition, the panel repeatedly emphasized that overseeing and developing strategies to mitigate IT risk was a priority for the BoD and it was incumbent upon CIO's, besides highlighting the plans for IT value creation, to allay concerns regarding the same. 

The Transformation of the CIO from IT Manager to Managed Services Provider

Presented by: Carlos Carreiro, Senior VP & CIO, Telus

TELUS has been on a journey to the cloud for several years. Carlos will share insights and lessons learned from that journey, including the transformation of the CIO role to that of a managed service provider. Many challenges were faced, both business and technical, and this interactive discussion is aimed at helping other companies benefit from our experience.

Key Take-Aways:

Carlos Carreiro, CIO at Telus, told us “You’ve got to piece together a wide range of offerings and services, and make everything work together for the organization. We have to really think about the way that we’re going to offer services in the future. There’s a new skill set involved – negotiations. You can’t let the business units go crazy and start developing silo-ed or shadow systems. But you have to work with them to find out what they want.” 

Build Services Not Silos: A Salesforce Vision for the Next 15 Years

Presented by: Chris Makkreel, Director Solution Engineering, Salesforce.com

In today's world, opportunities that are born one day are gone the next. The companies that succeed are innovating and moving faster than their competitors constantly adapting to changing markets and taking advantage of new opportunities as technology shifts underneath them. This CIO conversation explores how key cloud technology is fundamentally changing the role of IT from information manager to innovation driver.

Key Take-Aways:

Connected customers change rules.  Connection can be a differentiating asset for your business.  Artificial intelligence and data science are exploding because businesseses that take the data-driven approach outperform those that don't.  What to expect in the next 15 years?  
1) Merging the real world with the virtual world;
2) communities are critical to engage;  
3) Intelligence everywhere.

Leading in a Transparent World

Presented by: Steve Cadigan, Founder, Cadigan Talent Ventures

While corporate focus has been on how tech advancements have contributed to productivity and profitability, significantly overlooked in this wave change are the massive cultural and leadership implications of all of this.  Finding the right cadence and organizational growth priorities are paramount to the successful CIO. One of the best recent examples of a company that scaled quickly and thrived in this new transparent reality is LinkedIn, and a primary factor in this success was the establishment of a culture that became a competitive advantage as the company grew 700% between 2009 and 2012. Steve Cadigan led the Talent Organization during this period of massive growth and set the standard for how companies can successfully scale during hyper-growth.  In this session, Steve will bring his insights from experiences in Silicon Valley and LinkedIn to offer insights for CIO’s on how to excel in an era where speed and scale matter more than ever.

Key Take-Aways:

What is the biggest driver of value creation? People. As we transition into a new reality, companies need to adopt different leadership strategies to attract and retain talent in the digital world. Steven weaves in insights from his time in Silicon Valley and LinkedIn to stress the importance of understanding how information overload, transparency, iteration and agility, and digital seduction affect the workplace. Talent strategy is about listening and building genuine working relationships with your team because at the end of the day, people are now joining a boss and not a company.

Strengthening the CMO-CIO Relationship to Drive Customer Experience

Presented by: Andrew Zimakas, CMO, Tangerine

The role of the CMO is evolving and collaboration between the CMO and CIO is vital. Andrew will discuss the dynamics of the CMO/CIO relationship and the importance of data analytics in the context of Tangerine’s brand transition and driving the customer experience.

Key Take-Aways:

Customers are no longer commodities. The customers have a lot of information at their finger tips and it is very easy for a customer to switch sides. To identify customer needs quickly and react to it the Chief Marketing Officer and the Chief Information Officer needs to work together very closely.  The CIO should participate in governing policies as technologies become more important to analyze data to identify customer needs. It was also suggested that having joint KPIs would help in harmonizing goals between the CIO and CMO offices.