As Chief Marketing Officer at Tangerine Bank (formerly ING DIRECT), Andrew Zimakas is responsible for overseeing all aspects of Marketing for the organization including Customer Insights, Customer Experience, and Marketing & Corporate Communications. Prior to joining Tangerine, Andrew was Partner at LEVEL 5 Strategy Group and the Managing Director of Brand Finance Canada, collectively focused on helping clients grow their business by leveraging the power of their brands. He also has over 20 years of senior management experience at leading organizations in a range of industry sectors, including P&G, Microsoft, AOL, and Travelex.
Andrew is on the Advisory Board of the North American CMO Council and is a former co-chair of the Canadian Marketing Association (CMA) Branding & Strategic Planning Council. He also sits on the Board of Governors for Junior Achievement of Central Ontario (JACO) and is a Fellow of the Royal Canadian Geographical Society.